Facebook marketers often have a difficult time converting traffic to their fanpages into longterm customers. This can be a major deterrent when it comes to using Facebook as a marketing tool.
Many marketers are well aware of how useful Facebook ads can be for getting highly targeted traffic to their fanpages, but the number one complaint about Facebook ads is the high cost associated with them.
Of course, it is possible to find ways of saving money when purchasing Facebook ads, but that’s not what this article is about.
The real secret to successful facebook marketing is optimizing your fanpage funnel properly. When you properly optimize your fanpage funnel and know how much a customer is worth, it becomes much easier to acquire leads with Facebook ads.
To take it a step further, being able to optimize your funnel so that you make more money per lead than your competitors will open a lot more doors.
If you know that a lead is worth $2, you can bid up to $1.99 per click using Facebook ads and still make a profit. If you can improve your funnel so that you’re making $3 per lead, that’s a whole additional dollar that you can spend per click on advertising.
To learn more about how you can optimize you Facebook fanpage sales funnel visit http://www.thefanpagefunnel.net